For a little over a year and a half now, I have been working at a public relations agency that has the reputation of having some of the most strategic thinkers in the business. I remember my first few weeks on the job, sitting aimlessly and terrified in meeting after meeting thinking to myself, “everyone that works here is so dang smart; how in the hell am I going to keep up?” The answer, to begin with, was simple. Fake it. Smile and nod along as people threw out the names of media personnel I had never heard of,...
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I have spent nearly the last two years in the beginning stages of building my career. Considering my chosen profession, public relations, involves the process of branding, this is a topic I often find myself contemplating. How do I want the brand of Natalie Wires to be represented? In my daily job, for obvious reasons, I am at the bottom of the totem pole. But the process of branding my name and identity is entirely in my control. If done correctly, it could become my greatest asset. But, I need to start now before the buzz around me gets...
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